Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 112

Social Media Strategy Exercises Retail 112

Ignite Social Media

JULY 6, 2023

Part of what is making the platform so successful early on is this strategy, which has caused others to follow quickly and start posting. Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. There are a few differences still between Twitter and Threads.

Instagram 148

Instagram Brands Twitter Syndication 148

Social Media Strategies Summit

DECEMBER 29, 2022

A communications strategy sets out how you reach, engage, and convert your target audience, including: Who they are. Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Why you’re talking to them.

Strategy 130

Strategy Press Release How To Collaboration 130

Webbiquity SMM

MAY 18, 2021

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

B2B 348

B2B Platform Social Media Twitter 348

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t.

Analytics 104

Analytics Twitter Tools Strategy 104

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

Communities 178

Communities FAQ Training HootSuite 178

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. million LinkedIn: 7.6

Strategy 69

Strategy Social Media Loyalty UGC 69

Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K However, it still employs smart social media strategies to draw and retain followers.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Twitter: 10.7K Let’s take a closer look at Stanley’s social media strategy. Here are the key components behind Stanley’s marketing strategy drawing in thousands of buyers. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Social Media Today

MAY 18, 2020

Our #SMTLive community recently discussed marketing opportunities and creative strategies for advertising your brand on TikTok. These are a few of the best takeaways from the Twitter chat.

Strategy 156

Strategy Marketing Advertising Communities 156

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 94

Twitter Project Fashion Education 94

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. But first- Why do you need a Twitter social listening guide? Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Elvis Presley made his first U.S.

Communities 250

Communities Jive Tips eBook 250

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Communities 249

Communities Community building Consultant Social Media Management 249

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 141

Twitter Survey Trends Hashtag 141

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 81

Communities Brands Template Templates 81

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K million Samsung India on Twitter: 2.8 million Samsung Mobile on Twitter: 12.4 million Samsung Mobile US on Twitter 4.6 million Samsung India on Twitter: 2.8

Curation 52

Curation Social Media Strategy Content 52

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. They are a service business.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Strategy 209

Strategy Banking Metrics Travel 209

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business 113

Small Business Social Media Strategy Authentication 113

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

NOVEMBER 7, 2022

Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences. How conversations around emerging tech like Web3 flourished on Twitter. Creators are the bridge to communities with authenticity at the forefront of their work.

Brands 90

Brands Twitter Authentication Report 90

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

Twitter 112

Twitter How To Travel Hosting 112

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

ROI 60

ROI Strategy Twitter How To 60

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter is a great platform to find and connect with gatekeepers. Do you have a great community building strategy?

Blogger 263

Blogger Strategy Technorati Community building 263

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million Facebook: 14 million Twitter: 9.6 million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. But not Apple Support on Twitter.

Social Media 59

Social Media Strategy Apple iPhone 59

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. A network-specific strategy is excellent for determining how you’re performing on each network.

Strategy 107

Strategy Metrics Team Social Media 107

Webbiquity SMM

OCTOBER 17, 2023

How are goals and strategies for content marketing changing? Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Studies like these can help estimate costs, plan strategies, and benchmark your results against industry peers.

Research 257

Research Report Social Media CPM 257

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. As the brand, the social media manager makes sure to post according to a voice and social strategy. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112