BBC says Use Social Media – or Leave
BBC tells journalists to use social media as a primary source. Or Leave. This article is well worth reading in it’s entirety – and one wonders how far behind News Australia and Fairfax are in making similar statements. Quite far off, I imagine. BBC journalists must keep up with technological change – or leave, the…
BBC tells journalists to use social media as a primary source. Or Leave. This article is well worth reading in it’s entirety – and one wonders how far behind News Australia and Fairfax are in making similar statements. Quite far off, I imagine.
BBC journalists must keep up with technological change – or leave, the director of BBC Global News Peter Horrocks says
Peter Horrocks: backing Facebook and Twitter. Photograph: Martin Godwin
BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.
“This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel. (The Guardian)
Mercedes Bunz of The Guardian reporting on the BBC – the comments are awesome and wide ranging e.g.
Does he realise he’s making a case for a much, much reduced BBC News? If we are getting our news form social media, we can virtually do it for ourselves. (from Awkward Question)
Awkward question indeed…
hat tip @DDSD and @GaryPHayes
RT @SilkCharm: My "BBC tells journalists to use social media – or Leave" post http://bit.ly/c7Rye9 has been retweeted 57 times overnight. While I snored 🙂
"BBC tells journalists to use social media – or Leave" http://bit.ly/c7Rye9 via @SilkCharm
BBC tells staff to use social media or else ! http://bit.ly/9Wa8ll
BBC says Use Social Media – or Leave http://bit.ly/cKWdNf
RT @silkcharm BBC tells journalists: Use Social Media – or Leave http://bit.ly/c7Rye9 social media as primary source. HT @DDSD & @garyphayes
RT @SilkCharm: BBC tells journalists: Use Social Media – or Leave http://bit.ly/c7Rye9 Use social media as primary source. Or else! HT @ …
BBC says Use <b>Social Media</b> – or Leave | Laurel Papworth http://goo.gl/fb/Zn7V
RT @SilkCharm BBC says Use Social Media – or Leave http://bit.ly/drfsLw via @MarketingVeep
RT @carole_hicks @SilkCharm #BBC says Use #SM – or Leave http://bit.ly/drfsLw via @MarketingVeep
BBC's Global News Director says journalists must keep up with social media – or leave http://bit.ly/drfsLw /via @SilkCharm
now a days video markting is become very poplar in media and press.
@paulwiggins …. but BBC told Journos to steal/source stories from Twitter or "get out"! http://t.co/csUSXBvi ^.^ #StopStealingOurStories