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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. Update: Sysomos has confirmed the acquisition. Acquired by.

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How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

In modern times, this means social media. Since Carrey’s video’s release a few days ago, it’s been viewed almost 2 million times on the Funny or Die website, and there have been almost 100,000 social media mentions of Carrey or the video. Sysomos gives the sentiment a 68% favourable score. Related articles.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. He touched on some points that are particularly relevant to PR – being authentic and building community. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation.

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McLuhan, Socrates and Edith Wharton On Social Media


In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. Social media adoption has certainly been fraught with “innumerable confusions” and despair.