Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today.

Study 176

Study Research Organization Communities 176

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. Your audience is more aware now than ever before and taking every decision after considerable research.

SEO 154

SEO Social Media Strategy Hashtag 154

Waxing UnLyrical

MARCH 26, 2012

Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. And I mean a ton.

Case Study 256

Case Study Blogger Study Campaign 256

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Social Networking 161

Social Networking Research Sample Samples 161

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. From connecting with industry experts to building online communities, the platform enables it all. This way, you know exactly what insights you want to retrieve at the end of your research. LinkedIn competitor analysis and research using Keyhole.

Analysis 52

Analysis LinkedIn Research How To 52

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Its goals are entrenched in reputation and community-building. I manage a blog for a mid-sized Canadian University. Anyone worth their salt in our organization subscribes.

Study 178

Study Committee Metrics Education 178

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Look at social media as the middle man: it’s linking your audience to the next big stepping stone in your integrated communications cycle.

Study 150

Study Social Media Research Survey 150

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

Study 180

Study Company Web 2.0 Twitter 180

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Some of the findings of the study are: Most popular Brand : MTV-India [522,112 Fans as measured on 28th July 2010]. Tags: Facebook Iffort India Itemperance research Social media.

Study 167

Study Facebook Exercises Consultant 167

The Realtime Report

OCTOBER 22, 2021

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

Case Study 91

Case Study Transportation Project Proposal 91

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners.

B2B 159

B2B Study Social Media Small Business 159

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 154

Communities Brands Lurker Facebook 154

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. More often than not, the first place buyers go to research a brand is social media.

B2B 117

B2B Trends Social Media UGC 117

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. Future-focused work includes doing research or reading that inspires me to create the kind of work that will serve my customers well in the next year. That means lots of research, interviews, and writing. Sound advice!

Case Study 40

Case Study Consultant Study Blogger 40

Social Media Strategies Summit

AUGUST 4, 2020

A 2019 study by Pew Research found that 72% of U.S The study found that 90% of Americans ages 19-29 use at least one form of social media. . Social media gives pastors the ability to connect and engage with their community as well as reach those who may not be able to attend in person. Introducing staff to community.

Social Media 175

Social Media Communities Instagram Eventful 175

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. Future-focused work includes doing research or reading that inspires me to create the kind of work that will serve my customers well in the next year. That means lots of research, interviews, and writing. Sound advice!

Case Study 39

Case Study Consultant Study Blogger 39

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. This may include unique processes, research, or community knowledge. Do you have company guidelines for AI use? You know, for work stuff.

Training 152

Training Policies Team Guidelines 152

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Add this to Mister Wong. Share this on Mixx.

Study 155

Study Health Care Facebook Digg 155

Ari Herzog

SEPTEMBER 3, 2010

I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland. Your website has been a great research tool and I would like to say thanks a mill for your hard work. He commented on a recent blog post here, but I thought his question was worthy on its own.

Research 110

Research Social Media Radian6 Microsoft 110

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

Organization 150

Organization Communities Training Skills 150

Sprout Social

JUNE 21, 2022

When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. By the time I left for college, almost every teenager had a laptop and I knew I wanted to study computer science. Finding solidarity through Community Resource Groups.

Engineering 99

Engineering Software Authentication Patterns 99

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. What’s more, research from PYMNTS found that less than one-quarter of consumers currently hold, or have ever held, cryptocurrency. Image source. Image source.

Examples 177

Examples Brands Avatar Authentication 177

SocMed Sean

FEBRUARY 1, 2022

The art community latched onto Instagram for this reason and as a way to freely circulate their talents. Study Tips on Instagram for Students. And Instagram does have influencers who engage with students on what good study habits are and suggest ideas to get better at it. Instagram Tips for Artists. That’s no secret.

Instagram 162

Instagram Study Influencer Tips 162

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource.

ROI 102

ROI Social Media Management Team Study 102

Social Media Strategies Summit

AUGUST 3, 2020

A 2019 study by Pew Research found that 72% of U.S The study found that 90% of Americans ages 19-29 use at least one form of social media. . Social media gives pastors the ability to connect and engage with their community as well as reach those who may not be able to attend in person. Introducing staff to community.

Social Media 130

Social Media Communities Instagram Eventful 130

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62