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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Never underestimate the power of social listening and community management. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research. I love when brands engage with you on social. A simple “like” can go a long way in building brand love.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288
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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ). Buzzweb Community ). 6: The State of Search: 17 Illuminating SEO and SEM Statistics.