Communities Remix Sentiment Social Networking 
Buzz Marketing for Technology
JUNE 27, 2008
Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Remember that community and marketplace are two different things.
Buzz Marketing for Technology
JUNE 27, 2008
I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.
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