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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. What this signals is that Salesforce is serious about social media.

Radian6 278
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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. Social media provides a platform to collaborate with potential buyers.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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Sysomos Acquired By Marketwire

Dave Fleet

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334
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When Agencies Can’t Be Transparent

Dave Fleet

Some utilize their agency as a partner; while others utilize their agency as a tool. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Tags: crisis communications public relations social media agency client agency dynamic social media transparency transparency. Let’s discuss.

Radian6 283
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. Public relations.

Sysomos 273