How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

The KISS Method For Determining Social Media ROI

SocMed Sean

Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business. It’ll be shared via social media.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Social Media Tools.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

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The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself.

Quora? Verdict: Awesome.

SocialFish

But (for now) the answers that I’ve seen are professional, not “social&# in the way throwing out a question on Facebook and getting lots of jokey answers is social. This echo chamber is becoming a huge issue in the social media space).).

9 LinkedIn Users Describe Themselves

Ari Herzog

Each person agreed to be represented in this blog post, and I include links to their profiles if you wish to network with them directly. Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Social Media Education.

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics.

How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Each social media network has its own written and unwritten rules.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Social Media Search SEO Social Strateg

McLuhan, Socrates and Edith Wharton On Social Media

Socialized

In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. The merger of our personal and business lives in a single social networking “presence” has its problems, too.

You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

I’m not saying that there aren’t any very knowledgeable people on the subject, but this has gotten so out of hand, that it’s hurting the credibility of those that can actually provide real value with social media consulting and marketing services. I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. .

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Tamar is also the author of The New Community Rules (July 2009).

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Custom landing pages can increase your social media efforts.

Social Media Marketing in the Restaurant Business

Justin Levy

Developing an online presence through social networks, a blog, and a video blog. We monitor offline conversations through anecdotal interactions we have with our community and inferred through the continued increase in new customers and increased sales.

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Search for blogs via paid tools such as Radian6, TruPulse, and Trackur.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. All social media etiquette rules were not heeded to. For me, that’s social media marketing. comprehensive social media marketing training there is.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. account for social bookmarking.

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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites).

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Social media isn't a JOB.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). What is your social media stat of the week?

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Swix This is a slick new social media dashboard program that I’ve been trying. Thanks for the Radian6 shout-out!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Social Pros Transcript For Your Reading Enjoyment.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written By: Jay Baer | View Comments Tweet Clearly, there’s no shortage of data and possible social media success metrics.

Social Pros 20 – Katie Morse, Billboard

Convince & Convert

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Pros Shoutout.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs?

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s the book about social media’s impact on the inside of your business, not the outside.