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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Pretending your teams are not using AI is not an option. In the interim, you want to make sure you have something out there for the team to understand risks and opportunities. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. These examples should be simple to follow.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

Its decentralized nature comes from the AT Protocol , developed by the Bluesky team, and provides transparency into how the app was built and works. Open-source and decentralized nature : Unlike many mainstream platforms, Bluesky operates on an open-source model, promoting transparency and community involvement.

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Important Facebook News: Privacy Updates

Almost Savvy

As you probably know, Facebook has been facing a barrage of complaints regarding their “public is the new norm&# approach to privacy which resulted in much of your/our content being made public by default. The feedback we heard from users was that in our efforts to innovate, some of our privacy settings h ad become confusing.

Privacy 150
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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