Remove Communities Remove Privacy Remove Sentiment Remove Social Networking
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ).

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

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5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. Then emphasize the intended purpose of social media.

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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Over time, ReputationDefender has grown to be one of the most comprehensive online reputation management and privacy companies in the world.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

Privacy Type: Open: All content is public. A tip: To the Public Relations firm, instead of hiring a choreographer, dance troupe, and agency to promote to media and get covereage after the event, build an online community with resources for flash mobbers. Community Created. Semi-professional, more community less client focussed.