Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Special Guest: Maria Ogneva, Yammer. Let’s bring in our super special guest, Maria Ogneva , the head of community at Maria Ogneva, Yammer @themaria. Eric : Tell our listeners a little bit about Yammer, first.

Change Management Is the Foundation of a Social Organization


He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. The Social Organization

Trending Sources

Facebook: Improving Employee Communications?

Waxing UnLyrical

Listen, engage and act is the mantra for successful campaigns, successful leaders and successful organizations! An organization’s strength lies in its people. And if an organization listens to its people, it will always be successful!

Awesome Community Management Playbook


I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. They evolved from users to community managers to role models.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping.

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Attenzi – A Social Business Story

Waxing UnLyrical

Organizations are formed to create mutual value. Now that those constraints are radically transformed if not loosened, simply slapping on some social doesn’t necessarily free the organization to best create mutual value. It’s designed to help galvanize your organization.

7 Surprising Differences Between Male and Female Millennials: Webinar Recap

Ignite Social Media

Which of the following types of people or organizations do you prefer to follow online via social media services? If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief.

Rest in Peace, Social Media Ninjas

Social Media Strategery

tools internally, and you’re managing your organization’s Twitter and Facebook pages. Instead of talking about the number of blog subscribers you have, talk about how much revenue that blog helped generate for your organization. Photo courtesy of Flickr user Seth W.

Social Networking to Advance Your Career

Janet Fouts

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks.

How to Apply Youtility to Internal Communication

Convince & Convert

Internal Communicators face a similar information challenge inside of an organization. Yammer. Certain information inside an organization must remain confidential. When it comes to creating compelling content, marketing is leading the way for communication functions.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you”) and creating great content to joining niche communities and paying attention to your ripples.

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5 Supah-Cool Free Online Tools For Nonprofits


From the BigMarker website: BigMarker is a free web conferencing community. Through our platform, you can reconnect with your family in Rio; manage your employees in Madagascar; organize your non-profit’s resources to Ottawa; teach a virtual class from Tulsa to students all over Thailand; foster a support group for cancer survivors from France to the Falkland Islands. Unlike other web conferencing services, they offer a community to connect with.

CSR 49

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Process cuts right through the entire fabric of the organization.

Jive 34

Time for a Change

Social Media Strategery

I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I It was exciting to be among the leaders in the burgeoning social media community in the DC area, and I had a lot of fun in these roles. I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do.

Building Your Business With Internal Collaboration

Convince & Convert

right there, “ The Collaborative Organization ,” and also the CEO, Founder, and Grand Poobah of Chess Media Group. social organization is a lot more about corporate culture than. as you want, but at the same time you have a large organization. Yammer?

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

You need some sort of social media listening software in your organization. You must have a listening protocol in your organization. Create a crisis flowchart that specifies who in your organization should be contacted in different scenarios.

FAQ 27

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Social Platforms: Social Networks (organic): There’s a large group of social networks all across the globe but Facebook continues to take dominance in adoption. Commonly mentioned vendors include SocialCast, Yammer, Gist SocialText, Chatter.

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). So, Evan is the Head of Community at

Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

I think this may be partially in part due to the time-line layout (it’s not very organized, though the design is entirely understandable). After all, the full disclosure is that I am the community and marketing director of Mashable.

Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

How is the organization more hierarchical or flat? That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Start small and start with something that’s familiar to your user community.

Social Media From A to Z: A Glossary


Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. : enables users to organize and view all of their content online in a familiar file and folder structure.

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence.

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Home About Me Speaking Legal-ese My Team Gov 2.0

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The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that.

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. People have asked me to go out to Yammer and link back to their wiki pages. Lastly, be a community manager.

Tools 10

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

If you are a very sales-driven, outbound calling organization, then LinkedIn is a gold mine. Do that same study, but at each level of the organization. I’m in a little tiny unit now called “Strategic Issues and Community Affairs.”

Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. One book that could help organizations make this change internally is Terms of Engagement by Dick Axelrod.

Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

We established the hashtag that we would use when blogging or Yammering about the Uconference. To address this, we decided to use both Yammer and Adobe Connect , allowing chatting and live audio/video. guest health internal leadership OReilly opengov organization Personal pr Prof.

Let Luck Be a Lady: Attending blogworld 2008

Social Media Strategery

8:45 AM “STATE OF THE BLOGOSPHERE ADDRESS&# & OPENING KEYNOTE 10:00 AM Free time 11:00 AM Twitter: Building the Connections that Drive Traffic 12:15 PM Bloggers & PR 1:30 PM free time 9:00 AM OPENING KEYNOTE 10:00 AM Free time 11:00 AM 7 Habits of Highly Effective Business Blogs 12:00 PM Free time 2:15 PM Steelers vs. Eagles 10:15 PM Head to airport In addition to posting here, I’ll also be live-tweeting, live-Yammering, and posting pictures and videos to Flickr and YouTube.

Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. We all face these competing priorities, but we also have to make community participation and professional growth a priority as well.

Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. By using a platform instead of a channel, you can take advantage of the knowledge that exists in your organization without needing to have that personal connection with everyone. Set up searches on Twitter and Friendfeed for your organization’s name.

My Social Media Resolutions for 2009

Social Media Strategery

I want to be the leader within my organization in getting folks to use email less and our internal collaboration platforms more. Having done this work (online communities, collaboration, user-created content, etc.) Home About Me Speaking Legal-ese My Team Gov 2.0

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

ve worked hard to organize the event. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? I am doing a workshop for a University alumni group which will include a group session on speed networking later this month and am going to forward your post to the organizers.

Top 10 Tips to Totally Suck at Networking Events

Almost Savvy

ve worked hard to organize the event. Talk, talk, talk Showing confidence and pride in your work is important, but is yammering on endlessly about yourself the most effective way to get this across? I am doing a workshop for a University alumni group which will include a group session on speed networking later this month and am going to forward your post to the organizers.

Grading Social Media

Social Media Strategery

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0