12 Reasons Your Business Needs a Social Media Marketing Program.
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. If your desired username or vanity URL is still available, you simply click through each one to claim it. Be sure to build trust by adding value to the community consistently over time.