12 Reasons Your Business Needs a Social Media Marketing Program.
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Be sure to build trust by adding value to the community consistently over time. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.