Enterprise 2.0 Isn’t About Social Business, It’s Just About Business
Social Media Strategery
NOVEMBER 18, 2011
” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. If you’re talking with Director of HR, he doesn’t care that you are managing 100 new communities or that 1,000 Yammer messages were posted today. For you, building communities might be the goal.
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