yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. In short: social media is human interaction. Taking part in social media means your business must become more human to be more successful. More people are using mobile devices to view Web pages.

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

Organization 60

Organization Content Template Templates 60

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 128

Reputation Tools Brands How To 128

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Users post collages about what they love and get feedback from the PicCollage community.

Case Study 195

Case Study Engagement Study Social Networking 195

Jason Yormark

JUNE 13, 2012

While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate. How a network as large as Facebook can take such a lacksidaisical approach to their mobile app development is mind boggling to me.

Facebook 279

Facebook Class Mobile MySpace 279

Sherrilynne Starkie

OCTOBER 15, 2018

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Everything is being driven by mobile. Most people think of media as being in two blocks: social media and mainstream media. A balanced communications strategy is going to maximize the return on investment.

Marketing 199

Marketing Syndication Adwords Social Media 199

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge).

Apple 149

Apple News Buy Tumblr 149

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Decline of community management (in some areas). The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

The Marketing Blog

JULY 14, 2008

Marketing, Social Media & Branding Blogs in India July 14, 2008.8:16 16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The mobile version of themarketinblog.wordpress.com uses.mobi as an extension.

Mobile 100

Mobile WordPress Web 2.0 Startup 100

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. There are hundreds of fundraising ideas out there that various organizations use. Many require a ton of resources and yield poor results. Crowdfunding. Why this is a great fundraising idea.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. There are hundreds of fundraising ideas out there that various organizations use. Many require a ton of resources and yield poor results. Crowdfunding. Why this is a great fundraising idea.

Delicious 130

Delicious Eventful Committee Groups 130

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Hashtags have become so large that communities pop up around their use. Social networks are inherently very messy.

Hashtag 78

Hashtag Brands How To Conference 78

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? 2) There will be a continued increase in the value of communities but you will also see more splintering of those communities into niches. Get serious about mobile. Think of Wal Mart or Astroturfing. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 91

API Social Media Management Platform Instagram 91

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees. Why this works : This approach works because it provides a real-world example of how the product (Passionfroot) solves a specific problem (inefficient and inconvenient ways of organizing sponsorships and tracking payments).

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Give us a shout and let's get a custom workshop scheduled for your organization.

Social Media 165

Social Media How To Marketing ROI 165

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? It’s been on the mobile app for a while but it was recently launched on Desktop. I’ve been dipping into the mobile version to find content examples to show students in training sessions. Are we close to Facebook “Reach Zero”?

Feed 121

Feed Feedly Facebook Groups 121

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. How to leverage hashtags to nurture community. Episode Highlights. SoundCloud.

Hashtag 108

Hashtag Social Media Training Template 108

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 111

Brands Sentiment How To Analysis 111

Firebelly

DECEMBER 12, 2011

By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount. How to Increase Participation in Your Twitter Chat or Any Online Community. 30 Brilliant Social Media Marketing Tips From 2011.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Social Profit Factor Training Academy and Marketing Nutz Digital Marketing Services Can Help! . Audience Analysis Worksheet.

ROI 60

ROI Strategy Twitter How To 60

The Realtime Report

FEBRUARY 20, 2014

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web. No fuss, no gimmicks, no questions asked.

Mobile 173

Mobile Small Business Tumblr Meme 173

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” This helps battle the decline of organic reach in social channels. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Ignite Social Media

JULY 31, 2017

The Past 10 Years in Social Media. We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Later

MAY 1, 2019

There are some big Facebook changes coming soon in 2019, with the company’s focus shifting to community and privacy. Facebook groups are literally my favorite social network pic.twitter.com/G5jhrqe8VT. Facebook Update #3: More Focus on Community Groups. taylor loren (@taylrn) April 30, 2019.

Facebook 87

Facebook Privacy Groups Groups 87

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buzz Marketing for Technology

DECEMBER 15, 2009

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Later

SEPTEMBER 2, 2020

But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness. It can only be done on LinkedIn iOS and Android mobile apps. New LinkedIn Features #5: Organic “Carousel” Posts. LinkedIn is constantly releasing new features for its 500M-strong community of users.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. predominant age range ( 81% of 15–25 year-olds ), and viewing preferences ( 70% of watchtime is on mobile). How much overlap is there with audiences on your other social channels? Visit the Community tab, too. Source: YouTube.

YouTube 145

YouTube HootSuite Marketing Video 145

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.

Buy 113

Buy Social Media Brands Loyalty 113

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He wisely chose the Linux Project as the initiative from which to draw inferences about decentralized organization. July 27, 2008 at 9:05 pm. ·

Organization 100

Organization Review Web 2.0 Tools 100

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object.

Brands 105

Brands Authentication Template Templates 105

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). New in Gmail Labs: Smart Labels (Gmail Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162