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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Global Activists for the LGTBI community. Community linked to Podemos (a Spanish political party). Community linked to Ciudadanos (a Spanish political party).

Nielsen 112
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% Cerveza Victoria USA is aware of this.

Brands 130
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The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Is your website responsive and mobile ready? No excuses.

Marketing 145
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Be playful and start with fun.

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). This is when Facebook should feel threatened.

News 97