article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7

article thumbnail

How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

Secondly, likes, follows, and other low-effort KPIs are often what we consider as “ vanity metrics “ These are metrics that look nice but can’t gauge how engaged your audience is. . And a small, high-quality community is far more valuable than millions of fake accounts that don’t care about your brand. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.

Research 257
article thumbnail

How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152
article thumbnail

How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Focus on trends within your industry’s niche communities. Adjust your approach accordingly.

Trends 167
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117