Sprout Social

APRIL 20, 2023

If your agency is hesitant to offer you metrics, something isn’t right. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt. Follow our template for creating a strong social media RFP. Accountability is important, especially here. Do the math.

Team 122

Team Social Media RFP How To 122

Convince & Convert

FEBRUARY 12, 2012

The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. Average of 30 minutes per workday, per participating employee, to stay involved in social media and community building. Be a Part of Something.

Content 129

Content Marketing Cost Metrics 129

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. IT projects. Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Proactive Report

FEBRUARY 7, 2016

A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. And please avoid volume metrics – such as likes and shares. Use metrics you can take to the CFO!

Content 40

Content RFP Metrics Case Study 40

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MAY 3, 2012

Let’s be honest, if non-geeky Internet people don’t know what Alexa ranking is, it’s this metric system that is only quantified by this tool bar at.0001% Where are these people who are creating these RFP’s getting that from? At the end of the day, it’s about results, not scores and stuff. Eric : Oh, yeah.

Klout 114

Klout Social Media Conference Influencer 114