Communities Metadata Reputation Sentiment 
Oktopost
FEBRUARY 1, 2024
It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Learn more here.
Mindjumpers
JUNE 19, 2014
Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. These patterns are intriguing.
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