Trending Sources

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Travel Social Media Basics: Do Your Research.

Class 33

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. Nat Geo Travel on Instagram.

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Hey, Content Strategist!

Would you join a Community Manager Association?

SocialFish

Maggie McGary posits the question on her blog [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? Featured From the Trenches Open Community

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Increase community engagement .

2015: The Year of Redefining Your Basic Needs

Spin Sucks

After that we finally move to social needs—community, friendship, love, and affection. Community Drives Everything One prevalent argument is the third tier placement of social need and belongingness in Maslow’s hierarchy.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? socialmedia longtailseo communities

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. Have you tapped into the power of visual marketing?

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.

Class 49

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market.

SMS 129

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

I am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii. Today I want to share with you some tips I have put together for the destination partners, which apply to any type of social marketing with bloggers. Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. Introduce them to others in the community.

News 12

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler.

11 Storytelling Formulas to Supercharge Your Social Media Marketing

Buffer Social

Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” Airbnb tells stories of travelers living in homes around the world and belonging anywhere. Social Media Marketing Tips / How To

Apple 49

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. What it means for marketers: With more than 1.2

Airbnb Dives Into Live 360 Video on Twitter, Periscope

SocialTimes Twitter

The accommodations network will present livestreamed 360-degree videos Friday and Saturday from London, Kauai (Hawaii) and Detroit, in an attempt to “offer people unprecedented access to local communities and help them discover the hidden gems of a city,” while promoting its recently launched Experiences and Places features. Kauai Home Tour: Travelers will be brought to an amazing home in Kauai.

Video 35

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). in-person elements, such as travel to an event location.

What to Look For When Hiring a Community Manager

mashable.com

He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

This includes producers of fantastic local and artisan foods , owners of farm shops and the ever popular farmer’s markets , parks and ‘ pick your own ‘ farms who offer great family days out. Next week I’m going on the road!

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian).

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. But she is a travel blogger! This guest post is by Matt Long of LandLopers.com.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! reading and traveling.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook will only amplify its role as a location-marketing destination.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

Tools 155

The Airbnb Story

Twist Image

Sometimes, the number, size and speed to market of these startups can blind us to the people who are building them. They want to create a culture of sharing and place, where design can help to build community and connection to one another. Airbnb is changing the way that the world travels, and the way in which people connect. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. travel.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit.

Meme 39

How to Create a Call-to-Action for All of Your Content

Spin Sucks

When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network.

B2B 59

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. In the screenshot above, control is shifted to everyone and empowers your community members.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Why Video Marketing Is So Valuable. Get as deep as possible into the mind of your community.

Video 48

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

33 Personal Blogs of Startup Marketers We Love

Buffer Social

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers.

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Besides banks, what other markets will benefit from this? Restaurants , travel and possibly supermarkets with online shopping services are big industries for it to thrive. Facebook Messenger was released 5 years ago and now has over 900 million users.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Do you still need a little inspiration to kickstart your influencer marketing strategy?

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Example Social Media / Online Marketing Strategies Based on Industry.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn.