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Play Today and Golf in virtual worlds – Australia Metaverse News Australia

Laurel Papworth

Another Sport in the Metaverse – Golf Australia supported by Play Today have an app that is connected to blockchain (Blocto/Flow) and are about to launch into virtual worlds. LECTURE: Laurel Papworth Metaverse Marketing of Golf NFTs. The Play Today metaverse (world) is coming soon. So this is the virtual world.

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Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . As digital marketing and online shopping once skyrocketed in popularity, it’s no jump to expect similar trends from the brands in the metaverse. Social Media and Social Proof.

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Social Media Hybrid Marketing

Diva Marketing Blog

The more I read about social media campaigns without conversations. The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. Let's call this - Social Media Hybrid Marketing. The more I wonder.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Yet when we are all going to have to live, and work, and live, in a virtual world for the foreseeable future, not doing this is also not an option. What to do?!

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience.

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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006.

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Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. The challenge is, I don’t think even NAB understand how deep this campaign will go, it could change the face of marketing for some time to come.