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Social Capital Ottawa

Sherrilynne Starkie

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

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Marketing Is Dead

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The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything.

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The work isn’t done: Make brand activism more than a moment

Sprout Social

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. Hear me out….

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

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Need to Fundraise? Stick With What Works!

SocialFish

The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. You may also choose to teach an IT-related course on online marketing, such as using search engine optimization ( SEO). Why this is a great fundraising idea. This means that everyone can participate. Unique $1 treats.

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Need to Fundraise? Stick With What Works!

SocialFish

The use of social capital builds trust and makes strangers more willing to donate for a worthy cause. You may also choose to teach an IT-related course on online marketing, such as using search engine optimization (SEO). It also gives your organization a way to create a stronger tie with your community and look for new recruits.

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Become A Superconnector With Scott Gerber - This Week's Six Pixels Of Separation Podcast

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Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands. Scott believes that we should never diminish the power of our social capital, and we should be constantly making deposits to ensure that the account keeps growing.