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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. This is a guest post from James Bentham.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 215
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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Monday Roundup: Campaigns

Waxing UnLyrical

Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

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Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Community Engagement – Self-service support, education, and collaboration. Messaging – Connect with customers on SMS, Messenger, WhatsApp, and more. Social Marketing – Orchestrate social campaigns that drive business results.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Integrated Communications: Sink or Swim. Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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