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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. Marketing professionals? What does it all mean? And is it really worth it?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Max Yoder Shares His Steps For Building Community

Firebelly

Max Yoder, the CEO and co-founder of Lessonly – a software designed to drive team productivity – and the author of “Do Better Work,” has successfully built a community in Indianapolis through steps he uses in his everyday life, both in the workplace and outside of the office. In the latest episode of #GotTheFire he […].

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. However, there are ethical and effective ways to incorporate Instagram automation software into your work. This can be a tricky.

Software 145
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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

LinkedIn 129
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124
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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the situations where you should and should not hire a social media marketing agency. In that case, you may want to engage a social media marketing agency. Need help with your brand’s social media marketing?