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The Map of Online Communities

Firebelly

In 2007, the web-comic xkcd published their version of an " online communities map ," which use statistics (and admittedly some guesswork) to map out social networks and communication sites in the form of countries on a world map. Check out the full-sized version at xkcd, where you can also order it in poster form for $15.

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Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Understanding the Meaning of ‘FTFY’: A Guide

BeingOptimist

FTFY: The Reflection of Internet Conversations and Evolving Trends One of the key aspects about the Internet is its conversation-based nature, with a community that thrives on a shared understanding and common guidelines. ” Responder: “FTFY – I hate going to the gym, it’s my torture chamber.”

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What is User-Generated Content? And Why is it Important?

Hootsuite

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. Helps establish brand loyalty and grows community.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation. Ask Permission.

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