Convince & Convert

SEPTEMBER 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.), But back to MySpace.

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MySpace Social CRM Yahoo Meme 121

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier? The Irony: MySpace Okay, so in my previous paragraph, I mention that you should be an early adopter of social networks.

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MySpace LinkedIn Handbook Digg 114

Freelance Social Media

OCTOBER 20, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Facebook considers competing with Myspace on the music front by cinta5 on October 20, 2008 According to the Bulldog Reporter , “Facebook boss Mark Zuckerberg is plotting a possible push into the digital-music business in the wake of MySpace’s launch of MySpace Music last month. Marketing.

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MySpace Compete Foursquare Social Media 100

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. That’s not a customer community, it’s catching content lightning in a bottle.

Communities 133

Communities Forums Real Estate Loyalty 133

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson.

Communities 105

Communities Aggregator UGC MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response.

Communities 237

Communities Delicious Twitter Web 2.0 237

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008.

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B2B MySpace Startup Yahoo 178

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing. Today, MySpace can be grouped under this category. Classmates.com and MySpace are two social networks in their decline stage. I think most of us agree that MySpace is dead.

Social Networking 221

Social Networking MySpace Yahoo Discount 221

Techipedia: Tamar Weinberg

DECEMBER 31, 2007

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > MySpace and Facebook: A Social Class Divide? MySpace and Facebook: A Social Class Divide? Boyd claims that Facebook users are primarily from wealthier homes and have a greater chance of attending college, whereas MySpace users graduate high school and go straight into the workforce. It’s a lot easier to do on MySpace than Facebook.

MySpace 103

MySpace Class Handbook Web 2.0 103

Webbiquity SMM

JULY 30, 2019

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. But as the missteps pile up while obvious gaps remain unfixed, those marketers are concerned about the longer term. Second, they continue to expand a marketing team that appears to lack passion for, or even basic knowledge of, how Twitter works.

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Report Twitter B2B MySpace 113

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Networking (Facebook, MySpace, LinkedIn, etc.). Particularly in social media, let the community decide what content has value and what is spam.

Review 136

Review Social Media Handbook Microblogging 136

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.

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Social Media Marketing Sysomos Communities 268

Socialized

JANUARY 22, 2010

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. MySpace Is Where the Young People Hang Out. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift.

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Social Media MySpace Sharepoint comScore 214

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds.

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Social Media MySpace Social Media Management Brands 125

Convince & Convert

APRIL 21, 2015

Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. This is an example of the new “blogshare” content marketing format that I also wrote about a while ago.

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Social Media MySpace Examples Instagram 152

Diva Marketing Blog

MARCH 11, 2009

they're not just MySpace, Facebook or even Twitter. The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. I discovered that when it comes to dishn' with your virtual girlfriends the communities are as diverse as well. In addition to communities for moms, the focus ranges from cars to sports to business to age and status to cultural niches. Ophra's Oprah's - online community.

Communities 49

Communities Marketing Sports MySpace 49

Waxing UnLyrical

MAY 13, 2019

Myspace. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. These and more you can find in the right groups/communities. Guest Post by Amos Onwukwe.

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Small Business Pharmaceuticals HootSuite Startup 207

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager.

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Marketing Social Media Press Release Metadata 232

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Marketing 265

Marketing Adwords Engineering Journal 265

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? MySpace, Facebook, and Twitter together dominate theweb. Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities.

Social Networking 121

Social Networking MySpace SMS Syndication 121

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. Many associations and non-profits realize they need experts to effectively use social media for marketing campaigns and public relations. This is a guest post by Brian Jenkins, who writes about Careers in Computer Science.

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Organization Social Media Skills MySpace 229

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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Groups Groups Marketing Communities 117

Ignite Social Media

JULY 18, 2017

Myspace was the top social media site, Facebook was new, and we were fine with it. Myspace was the top social site in the United States and had 68 million unique visitors in a month. By 2012, Twitter, LinkedIn, Google+, and others entered the market, giving individuals and brands more places to reside on social. Community Management Facebook Marketing Social Media Marketing Social Media Trends facebook ignite social media Instagram Social Media Agency twitter marketing

Social Media 87

Social Media MySpace Sites Brands 87

Techipedia: Tamar Weinberg

MAY 5, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. In the screenshot above, control is shifted to everyone and empowers your community members.

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URL Facebook How To Marketing 279

Techipedia: Tamar Weinberg

JUNE 3, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Personal , Social Media > 6 Things Parenthood Taught Me About Social Media Marketing 6 Things Parenthood Taught Me About Social Media Marketing by Tamar Weinberg on June 3, 2010 Share Just last year, I became a mother for the first time. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message.

Social Media 221

Social Media Marketing Handbook MySpace 221

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Tampa Bay is not a traditional hockey market, so the Lightning have to work a little harder to get people in the building. He hates to admit it, but James was first active in MySpace. He worked for Jeep, which was one of the first companies to join the social sphere, and at that time MySpace was the place to be. James Royer, Tampa Bay Lightning @jamesroyer.

Brands 105

Brands Sports MySpace Nielsen 105

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

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MySpace Facebook B2B Alltop 205

Twist Image

AUGUST 31, 2012

"Here's the typical progress for anyone starting a new content business these days: build a website, drive traffic, build a community. First, use existing infrastructure custom-built for community: Facebook. The best marketing is unmarketing : someone you trust tells you that something is great, and so you buy it. Just a parlor trick like MySpace ? Bigger than that: why must the writer be the marketer too? myspace.

Class 91

Class MySpace Buy Review 91

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge. Community Management Apps global social media japan Japanese social media mobile apps social apps Social behavior Social networks

Social Media 200

Social Media MySpace Trends Energy 200

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer?

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Social Media Marketing Consultant Regator 163

Convince & Convert

OCTOBER 31, 2014

When the NBA was pushing the teams to get on MySpace, he thought they were crazy. These highly targeted campaigns are a great option as a secondary marketing tactic to reinforce the primary, more traditional tactics. Social Pros Podcast brand communities digital marketing integrated marketing social media Social Media Marketing Social Pros Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This. Constant Evolution.

Social Media 105

Social Media MySpace Team Journal 105

Kikolani

JULY 30, 2012

What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Take a look below to get a better idea of just where companies are with this process via this study from InSites Consulting and Marketing Profs : Most companies are still in the very early stages of taking this next step.

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Campaign Social Media Posterous Domain Name 155

Ignite Social Media

APRIL 17, 2018

Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). As a brand, everything you put out on social media is considered marketing. Community Management PR Social Media Marketing Social Media Strategy social media Social Media Movements Social Movements

Engagement 87

Engagement Tips MySpace Meme 87

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? In both of these aspects of search engine marketing, you begin by learning. In social media marketing, the assets are missing.

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SEO Social Media Marketing Digg 178

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Wow — “mistrust, uncertainty and ridicule&# — obviously not the objectives of any marketing activity. Social media is more like a PR activity than marketing or advertising.

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B2B Social Media Microblogging Marketing 158

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming.

Social Media 166

Social Media Marketing Facebook Consultant 166

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Google , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing > More Great Internet Marketing Posts for 2007 More Great Internet Marketing Posts for 2007 by Tamar Weinberg on January 15, 2008 Share Thought you had enough of the greatest Internet Marketing posts of 2007 ?

StumbleUpon 100

StumbleUpon Handbook MySpace Microblogging 100

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value.

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Feed Reader comScore Nielsen Mobile 100

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Buzzweb Community ). The Marketing Scope ). Marketing Profs).

Social Networking 199

Social Networking Tips Tumblr B2B 199

Techipedia: Tamar Weinberg

MAY 28, 2008

All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. Weezer shows that they understand the community of addicted internet users. We talked about (marketing) doing it right on Social Blend in our early episodes and this video is exactly what you and I were talking about! Reply andrew June 2, 2008 at 4:48 pm Seems like Techipedia got viral marketing right.

Meme 113

Meme Marketing Digg Remix 113

Convince & Convert

OCTOBER 31, 2014

When the NBA was pushing the teams to get on MySpace, he thought they were crazy. These highly targeted campaigns are a great option as a secondary marketing tactic to reinforce the primary, more traditional tactics. Social Pros Podcast brand communities digital marketing integrated marketing social media Social Media Marketing Social Pros Tweetable Moments I don’t think I saw social media coming. Jeramie Tweet This. Constant Evolution.

MySpace 77

MySpace Social Media Team Journal 77

Techipedia: Tamar Weinberg

MARCH 10, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Opinion , Search Engine Optimization > Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) Advice for a New Internet Marketer (or How to Spot Internet Marketing Snake Oil) by Tamar Weinberg on March 10, 2010 Share I met her during my freshman year of college, though she was two years my senior. Internet Marketing?

How To 240

How To SEO Marketing Radian6 240

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. And to ensure they’re made to feel a strong part of your online community.

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Feed Reader SMS Syndication Metrics 100