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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

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#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family.

Meeting 100
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Marketing, community, support or all of the above?

Dave Fleet

Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. Marketing objectives generally focus on sales – demand gen, acquisition, etc. The easiest way to visualize this shift is to look at the traditional marketing funnel.

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Call it what you want, Taylor Swift is a model community manager

Sprout Social

As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift.

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?