article thumbnail

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? 8 Steps to Develop a Social Business Plan (white paper). You Are the Media: 10 Reasons You Need a Blog (episode 111).

Nielsen 165
article thumbnail

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Apply today for a FREE subscription to CIO Magazine! Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries.

Company 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Bloggers Can Make Money from Brands

ProBlogger

Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. How to P.A.C.K. Online surveys.

Blogger 42
article thumbnail

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

article thumbnail

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

The days of reading store-bought magazines and listening to the radio to seek out new music are over. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. It will be interesting to see how our use of Twitter evolves.&#

Blogger 81
article thumbnail

Understanding Social Media ROI Cycle

Mindjumpers

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media. This can be looked as a return on investment at this stage.

ROI 244
article thumbnail

How to Keep the Creative Content Spark Alive

Convince & Convert

We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers. It could be a friend or a local community hero, or someone who started before you and can show your readers how to move forward.

Content 60