Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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Writtent Blog

APRIL 8, 2013

Because magazine and newspaper editors are pros at coming up with content ideas. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand. 7 Places to Find Newsletter Content Ideas from Business to Community. 50 Ideas from Mail on the Mark.

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Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. It was a powerful and educational way to connect with the community.

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Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. It was a powerful and educational way to connect with the community.

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Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. LinkedIn and Google+ Communities. Mobile Magazines. Co-Creation. eLearning Portals.

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