article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. They are: earned, shared, owned and paid. Click To Tweet.

Marketing 367
article thumbnail

How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

As a social media agency of 16+ years, Ignite has seen all types of internal social media team structures and has narrowed it down to the three most common internal structures. They also must rely on the company’s customer care roles to manage community engagement.

Team 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
article thumbnail

How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. in 2012 for television, digital, mobile, print, magazines, and outdoor.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. They are: earned, shared, owned and paid.

Marketing 195
article thumbnail

How to Create Shareable Content on Social Media 

Ignite Social Media

However, with constantly evolving algorithms and an overwhelming influx of information, ensuring that your content gains traction has become increasingly challenging. Shareable content is the type of content that people can’t help but click “share” on. The most successful types of shareable content are: 1. SOCIALCRAFT.AI

article thumbnail

Master AI for your Business – Kuala Lumpur workshop

Laurel Papworth

ADVANCED TOOLS AI products that might suit: prompt to image Midjourney, StableDiffusion, Dall-e is just one type to consider. Working side by side with AI and basics of prompting (zero prompt, 2- shot prompts) ADVANCED USAGE More Advanced prompts and modifiers for ChatGPT and Midjourney etc GPT3.5 turbo vs 4 NLP.