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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? A magazine targeting senior citizens, on the other hand, would be wasting its time posting on youth-oriented TikTok … while cool-girl makeup brand Glossier is right at home on the platform. Hot tip: do not buy TikTok followers.)

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Are You Ready If Wikileaks Targets You?

Dave Fleet

DKNY joined their ranks recently, thanks to PETA ; Nestle will be a case study of how not to respond for a long time thanks to Greenpeace ; and the Cooks Source magazine got completely derailed when their misdoings were uncovered and detailed online.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. A photo posted by Young Entrepreneur Magazine (@foundrmagazine) on Nov 2, 2015 at 7:39am PST.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,