Laurel Papworth

MAY 6, 2013

Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.

ROI 101

ROI Buy Social Media Social Graph 101

Convince & Convert

FEBRUARY 3, 2016

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests.

Content 60

Content How To Marketing Case Study 60

Twist Image

JUNE 12, 2012

I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. online social network. social graph.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. McCann , Viral Heat Did you enjoy this blog post? However, I think that there may actually be something to this whole idea of influence and how to find the influencers.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

” What exactly is a social graph? Writing that “one thing I don’t like (about social media) is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean,” Mike Moran explains in plain words what a social graph is and what its limitations are.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Knowing what is possible and what works in certain situations goes a long way.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

APRIL 9, 2012

Brief reviews of top social apps for the iPhone including Flipboard —which “takes the activity from your social networks—Facebook, Twitter, Instagram and plenty of others are supported —and presents it in an attractive magazine-style layout…This app is must-have on all iPads”— Gowalla and Spout.

Review 200

Review Tools Social Media Klout 200