Public Relations becomes Community Relations – Social Media
JUNE 22, 2010
If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager role. Today you do your best to get them articles in women’s magazines, hand out free samples and so on. External PR consultants will know which community managers to approach and how to approach them.