Twist Image

FEBRUARY 23, 2013

One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. Before donating to a charity or getting involved in my community, I think about my close friend, Barry Pascal. It has a profound impact on my personal, professional and community development.

Groups 106

Groups Groups Publishing Mobile 106

Pixlee

MAY 28, 2020

Instead, they are building deeply impactful social relationships on the networks with their community. Brands like Morphe use customer reviews across product pages and even on their homepage to show the community angle of their products. Many know this concept as social commerce. Social media and online storefronts go hand-in-hand.

UGC 66

UGC Influencer YouTube SEO 66

Oktopost

MARCH 2, 2020

Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Finally, and most importantly, digital marketing is an ROI positive channel, generally speaking. Events, industry magazines, and a good reputation have been your marketing strategy for years.

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

MAY 3, 2011

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

ProBlogger

DECEMBER 10, 2012

In the last instalment of the Blog Design for ROI series , I discussed the importance of showering attention on your community using design elements. The fourth commandment of blog design for ROI is to make your posts easy to read. Smashing Magazine does a good job explaining the details of different quote types.

ROI 42

ROI Embedding Wikipedia WordPress 42

Pixlee

DECEMBER 3, 2019

But if your brand has a good community presence, this is often more a pro than a con! Many users, especially in Gen Z, are tired of the inauthenticity of this platform and have become less engaged, preferring instead to use TikTok where the community is seen as being real and relatable. What does this change mean for beauty brands?

YouTube 65

YouTube Instagram Brands Influencer 65

Sprout Social

FEBRUARY 17, 2022

Then track the open and click-through rates to see which emails generate ROI. Some email newsletters are like mini-magazines, filled with stories, lessons and next steps. When you have a social media community, it’s easier to gather social proof. Or consist of a design template with brand colors, logo and formatting.

Template 131

Template Templates Marketing Sample 131

Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Drive leads and sales. Making the actual content, of course.

Social Media 142

Social Media Meme HootSuite Influencer 142

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. You are a spammer. Anyone who tells you that if you do X.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. You are a spammer. is blowing smoke in your direction.

Social Media 100

Social Media ROI Construction Compete 100

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laptop hire costs are $50 a day.

Course 102

Course Social Media Press Release Class 102

Convince & Convert

FEBRUARY 3, 2016

Lately, it seems to have moved to a dangerous place of ROI, subject lines, and vanity metrics. Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.

Content 60

Content How To Marketing Case Study 60

Laurel Papworth

NOVEMBER 3, 2014

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Social Media 69

Social Media Press Release Class Course 69

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167

Feed Feedly Metrics News 167

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

DECEMBER 5, 2011

Magazine list of America’s fastest-growing private companies for five years in a row. Reporting, ROI and Costs. Infusionsoft is built with that philosophy at the forefront. While the software itself is almost uniformly excellent, I believe Infusionsoft’s real advantage is their focus. Under the Hood of Infusionsoft.

Marketing 117

Marketing Software ROI Small Business 117

Adam Sherk

JANUARY 12, 2010

At the end of the day, engaging fans, enhancing the fan experience and boosting ROI should be at the core of any social media strategy implemented by NBA team properties. What Horrible Things Did Time Magazine Do in 1964? The 2nd place Orlando Magic have 983,232 followers compared to the 3rd place Boston Celtics with 25,605 followers.

Team 179

Team Twitter Facebook Press Release 179

Laurel Papworth

JUNE 7, 2016

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989.

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? Related posts.

Industry 64

Industry Social Media Influencer Mobile 64

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Diva Marketing Blog

MARCH 10, 2009

Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. A much in demand speaker and trainer, and she has trained nonprofits in social media techniques literally around the world.

Social Media 45

Social Media Marketing MySpace Flickr 45

Buzz Marketing for Technology

JUNE 27, 2008

eLearning ROI and Metrics. I do this normally by skimming lots of magazines, newsgroups and blogs. People are able to write about things in more detail that a magazine can possibly do. I still skim the magazines, but I find myself consciously spending more time with alternative sources. Corporate eLearning.

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Metrics 130

Metrics Strategy How To Tourism 130

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Buzz Marketing for Technology

JUNE 27, 2008

Your experience squared with Danny OBrien who was cited in a NYT Magazine article last week about Life hackers. Communities. Metrics/ROI. Tom, This piece is a nice precis of a chapter in the book, and connected to research youve done on the characteristics of high-performing knowledge workers. Search this site: Categories.

Movable Type 100

Movable Type Education URL Process 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? going so our COMMUNITY INFLUENCERS ?can going so our COMMUNITY INFLUENCERS ?can That’s not a “wave the magic wand&# scenario. We need to get some VIRAL BUZZ

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

ProBlogger

DECEMBER 3, 2012

This is part 3 of Problogger’s Blog Design for ROI series. Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community?

ROI 39

ROI Communities Avatar Badge 39

Direct Marketing Observations

SEPTEMBER 8, 2011

2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building? Here are the 50 best websites of 2011 according to Time Magazine. Here are 10 of my most recent favorites.

Community building 202

Community building ROI Cost Analytics 202

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Later

AUGUST 10, 2021

Use Content from Your Community. Plus, captions can be up to 2200 characters — which is plenty of space to let your community in. Having a clear value proposition for your community is vital — which is where content pillars come in to play. Post to Instagram Reels. Optimize Your Profile for Search. Mel explains.

Instagram 92

Instagram Social Media Tips Meme 92

Akamai Marketing

DECEMBER 31, 2013

But no one tracks how many subscribers never actually open a magazine. Look, I’m a BIG fan of ROI (as you can see from this blog). Community Opinion social media Vent' Social media gets the grind because the activity of these users can be TRACKED. Because there is NO WAY TO TRACK IT.

Social Media 121

Social Media Advertising Conversation ROI 121

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JANUARY 21, 2014

Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Community posts had an even stronger influence on blog posts.

Study 167

Study Social Media Forums Case Study 167