Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer Social

We’re diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. They placed their weekly magazine on a bright yellow background for some ads.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade.

Open Community Case Study – Local Government Knowledge Network

SocialFish

Community: Local Government Knowledge Network. Our best stuff – magazines, reports, data, discussion forums and more – lived behind the member wall. Associations debate whether to tear down their walls and open their communities to non-members.

Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. Reading & Researching Rough Definition of Use Cases. I do this normally by skimming lots of magazines, newsgroups and blogs.

#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Community Data System.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Mobile apps (14%), digital magazines (11%) and podcasts (8%). Hmm, that doesn’t jive with other research on B2B social media.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

won’t show up in keyword research tools)? 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” The largest decreases were expected in newspaper and magazine advertising.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. He liked the photos with our family, team and communities we serve. With this community, comes power.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trust

Seven Must Read Posts This Week

SocialFish

The practices that have made us magazine publishers successful over many decades now threaten to undo us. Many respected magazines are only one reasonably-talented, technology-enabled part-time outsider away from losing much of their Web audience or perhaps going out of business altogether.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Seth Duncan is Director of Research and Development at Beyond Analytics.

Quote of the Week: Jim Collins on Managing a Networked Ecosystem

SocialFish

Magazine. The association’s researchers analyzed some really high-performing associations, in which you can see this network effect and the importance of being able to lead without direct power. Humanize Open Community Potluck

The paradox of the ‘lads mag’

The Way of the Web

Without access to their analytics, surveys and research it’s impossible to say for sure, but I don’t think so. The main magazines in this segment have always covered a range of areas, packaged up with some titillating shots of a current celebrity, and the problem is that doesn’t work anymore. Digital Publishing Magazine Publishing cannibalisation lads mags male interest sites mens magazines readership websites

Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then distribute them into the community.

When Millennials Take Over on The Nonprofit Exchange

SocialFish

Guest post by Todd Greer, PhD, Executive Director and Managing Editor of Nonprofit Performance Magazine and the Synervision Leadership Foundation. ————– The reality is that we are different. And things are changing. So what can we do about it?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Content strategy for associations is different

SocialFish

Member-only but free as a benefit – typically a magazine, or peer-to-peer discussion forums or member community. For sale, but free for members – typically a magazine, light research, or webinars. For sale, but reduced price for members – typically a book, research report, and/or webinars. For sale, but only to members – typically research or customized analysis. Because content is our business. We can’t give it all away.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trust

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trust

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

We try to deploy content creation engines, machines that are somewhat like magazines. ” She wants to know what she should consider before putting in the effort to build a community on one of these new sites.

Content strategy for associations is different

SocialFish

Member-only but free as a benefit - typically a magazine, or peer-to-peer discussion forums or member community. For sale, but free for members – typically a magazine, light research, or webinars. In Ohio, we called these "elephant ears." " Is that weird?

Social Media and the New Workplace!

Atom Thought

Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises.

Social Media Influencers – What would you do? @spotus

Laurel Papworth

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The Oxford American , a national magazine award winner in 2004, plans to publish the piece.

From Owning the Publication to Owning the Idea

SocialFish

What price do we charge for a magazine, a newsletter, or a journal when there are no printing or mailing costs? Who more than the nonprofit community is better qualified or more credible to do this?

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

In the middle, we have giant websites (newspapers, online magazines, etc.) STEP 2: Do your keyword research. A successful blog starts with good keyword research. This is where good keyword research and in particular long tail keywords come into rescue.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

The SVP is the lead communications strategist and oversees all communications, including: to 340B Health members and staff, the Administration, Congress, policy makers, the media, researchers, stakeholders, and the public.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. The reasons why have to do with community practice… 1.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier tapped into Instagram’s community of beauty enthusiasts and converted them into the brand’s ambassadors. Glossier relies on their brand loyalists and the community of bloggers and vloggers most of whom also happens to have a small but dedicated following.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets. vibrant, healthier, and involved communities. Our efforts have resulted in leveraging over $431 million in community investment.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Finally, we pored through the latest data from respected research organizations, like: Deloitte. People use social to find entertaining posts, read news, and research products, all in public channels. These include community impact, talent development, and diversity and inclusion.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

Position requires daily communication and coordination with other members of the magazine team, particularly the editor-in-chief and editorial director. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !