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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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Top Magazines on Google+ Have Larger Fan Base But Less Engagement Than On Facebook

The Realtime Report

By November 2011, comScore reported that 15.2 The Digital IQ Index®: Magazines report released in June by think tank L2 is a study that ranks magazine brands in 11 categories according to their “competence” in adapting to “the increasingly digital landscape.” Community Size: Impressive.

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How to Structure And Staff Your Internal Social Media Marketing Team

Ignite Social Media

They also must rely on the company’s customer care roles to manage community engagement. One of the most common support roles within a Mid-Scale Team is a dedicated Community Manager. A Community Manager role is especially common on teams with a lot of inbound customer comments and customers who require a lot of customer care.

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Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. The descriptors are so humorous that a custom hashtag could have been developed with a call to action in the days leading up to Tax Day to bring their community into the fun.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. Reporters are always looking for a good story. Reuse content.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. in 2012 for television, digital, mobile, print, magazines, and outdoor.

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Trust, Disclosure & Content: 3 Keys to Thought Leadership in the Media [Report Review]

Waxing UnLyrical

These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek. Now that we’re almost halfway through 2015, you can see he was right.

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