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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

Marketing 199
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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about. When the editor of the magazine asked what she wanted, Gaudio told the.

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The Brand Marketer’s Guide to Podcasting 

Pixlee

Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. . As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98
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3 Focused Steps to Find Emotional Calm during a Storm of Emotions

For Real Social Workers

Welcome to the REAL Social Workers Online Magazine this is the place where we support and encourage social workers, like me, through strategic stress management and solution focused self-care. This includes a refusal to name and tag them for reference. What do you do when emotions crash? Come back to your body. In gratitude.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? A magazine targeting senior citizens, on the other hand, would be wasting its time posting on youth-oriented TikTok … while cool-girl makeup brand Glossier is right at home on the platform. And we highly recommend it!

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White With a Capital W

Ari Herzog

” It’s gratifying to recognize that newspapers, magazines, and media organizations using the AP Stylebook are now asked to write Black (with a capital B) alongside Asian, Hispanic, Indigenous, Latinx, Native American, and other racial, ethnic, and cultural identities. “The lowercase black is a color, not a person.”

Journal 91
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Plagiarism is a High-level Risk

Proactive Report

The results of plagiarism punishment have been widely reported in the marketing community. It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way.