Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

Communities 140

Communities GPS How To Social Media Management 140

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Social media analytics can change! Magazine, and. Quisto Settle , Assistant Professor. Clicks, shares, etc. David Griner , Digital Managing Editor, Adweek.

Research 183

Research Sentiment Banking Upcoming 183

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

Feed 167

Feed Feedly Metrics News 167

Laurel Papworth

OCTOBER 9, 2012

This article covers: What is a troll, History of Trollling and How Social Media can Fix Trolling (how can society fix trolling, actually). Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Social Media Spotlights Trolls. Social Media can Help Trolling.

Social Media 111

Social Media Communities Crowdsourcing Consultant 111

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? Meet Your New Chief of Social Media: The Neighbor’s Kid.

Social Media 100

Social Media ROI Construction Compete 100

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

Pixlee

AUGUST 2, 2021

Podcasts Help Build Community. Podcasts are ripe ground to build up a community. As they mention you in casual conversation, your community grows until you become the top reference on the topic. . As they mention you in casual conversation, your community grows until you become the top reference on the topic. .

Brands 98

Brands UGC Authentication Influencer 98

Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on any social media channel. Tastemade is a community of food, travel, and design lovers. I’m definitely among that group.

Instagram 98

Instagram Patterns Template Templates 98

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

SEPTEMBER 21, 2020

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? It’s not exactly an easy question to answer. And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. But how did they do it?

Communities 60

Communities Instagram Hashtag Engagement 60

Sprout Social

DECEMBER 16, 2020

Think captivating magazine ads with half a page of scene-setting. Yes, getting creative for the holidays has helped Jeni’s stand out on social during a chaotic time for people’s feeds. They foster community over advertising. Putting story first means putting community first. It’s reminiscent of old-school advertising.

Curation 120

Curation UGC Feed Feedly 120

SocialFish

FEBRUARY 18, 2011

Maddie and I field questions all the time about what we do, who we’re working with, and how we work. We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. SOCIAL MEDIA POLICY WORK.

Review 160

Review Policies Consultant Training 160

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana.

Education 135

Education Social Media Gov 2.0 Class 135

Absolute PA

JULY 6, 2012

Firstly, you have to approach social media with a positive mindset. Don’t be fooled into thinking that because social media is fun, social and free that it shouldn’t be taken seriously. Social media marketing isn’t a one task job. If you think: It won’t work for your business. Commitment.

Social Media 81

Social Media Tools Banking HootSuite 81

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Laurel Papworth

APRIL 23, 2012

is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. The problem is, you can’t just put your social object up on a social media site and hope people will find it. Feel free to e-mail me with questions at andrew@andrewzaleski.com.

Influencer 73

Influencer Social Media FAQ Campaign 73

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Direct Marketing Observations

APRIL 26, 2010

magazine has 100k circulation + 2 times pass along and costs $5k) and sales (call volume rises when our infomercial airs and conversion increases 12%) then your digital marketing reports cannot use language like followers, subscribers and linkbait, they must be consistent. If you measure traditional marketing with reach (ie.

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

JUNE 3, 2010

Not only did he deny MLB’s offer to skip today’s game, he met with the media AGAIN for more questions, putting on and taking off the verbal hair shirt about 50 times, until he was again in tears. RT @intersection1: RT @jaybaer: The power of "I'm Sorry." " What BP Should Learn From Umpire Jim Joyce.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Keyhole.co

MAY 9, 2023

This can help grow your brand’s following and social engagement (in the form of comments, likes, and shares). Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Twist Image

FEBRUARY 23, 2013

One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. Before donating to a charity or getting involved in my community, I think about my close friend, Barry Pascal. It has a profound impact on my personal, professional and community development.

Groups 106

Groups Groups Publishing Mobile 106

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Holy Social! via Boston Magazine.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Buffer Social

JULY 28, 2016

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. People get social media. But it seems many are still bewildered by social media marketing. 3 Guidelines for Talking to Anyone About Social Media. Others aren’t.

Social Media 76

Social Media Marketing Team Guidelines 76

Pixlee

DECEMBER 3, 2019

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . What does this change mean for beauty brands?

YouTube 65

YouTube Instagram Brands Influencer 65

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. How It Works. Chris March.

Conversation 229

Conversation Brands Fashion Loyalty 229

Sprout Social

FEBRUARY 17, 2022

Social media. So the real question is, why not? Social media buttons. Some email newsletters are like mini-magazines, filled with stories, lessons and next steps. When you have a social media community, it’s easier to gather social proof. Text messaging. Direct mail.

Template 132

Template Templates Marketing Sample 132

Kikolani

AUGUST 10, 2011

Sometimes the questions are complicated and the answers are simple.” Here are 6 things that bloggers can learn from the legend, Dr. Never underestimate the value of learning something new, from new social media sites to a new piece of technology like the 4G Slide Android Phone. Photo Credit. Think about content critically.

Blogger 163

Blogger Communities Publishing Questions 163