Social Media Strategery
APRIL 3, 2014
This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . There was paid media, and there was earned media — and for the most part, everyone understood their role. If only things were still this easy.
Sprout Social
OCTOBER 21, 2021
There are three types of media: earned, owned and paid. Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. A lot of these are the natural result of community building and an effective press strategy. Credit: Codedeisgn. Examples of earned media.
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Kikolani
NOVEMBER 29, 2010
She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her blog, Kommein , covers blogging, business, community management, social media, and more. Cameron Chapman. Deborah Ng. Follow her @fionnd on Twitter. Kristi Colvin.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
The Sexy Girls of Tech and Politics: The Unbeatable Trio (NxE): Find what the community likes and pander to them for the best kind of traffic exposure on social sites. For more 404 pages, check out the Smashing Magazine collections. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?
Techipedia: Tamar Weinberg
JANUARY 5, 2011
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.
Webbiquity SMM
NOVEMBER 12, 2013
B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Mobile apps (14%), digital magazines (11%) and podcasts (8%). Search AND social rule. Organic or paid?
Webbiquity SMM
AUGUST 5, 2013
54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Blogs are the fifth-most trustworthy source overall for online information (ahead of Google+, forums, online magazines, brand sites, Twitter and Pinterest). Google accounts for 90% of search traffic to b2b websites.
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