Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Erich Marx, Nissan @emarxe.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics.

The Future of Local News WILL Disrupt Facebook

Stay N' Alive

Magazines are dying. At KSL.com , owned by a former employer of mine, they had the market on classifieds , perhaps the only market in the USA to overtake Craigslist in traffic and community. I am often asked, "will Facebook ever go the way of MySpace?"

News 101

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Fox Entertainment Group. • Tom Fishman – Manager, Social Media & Community at MTV Networks. • Kate Farber Gold – Social Media Director at Scripps Networks. • Ryan Osborn – Director of Social Media at NBC News. • Matthew Milner – VP, Social Media, Hearst Magazines Digital Media. • Gayle Weiswasser -Vice President, Social Media Communications, Discovery.

List 137

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

Magazine. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Tips 253

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests.

The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). The magazine industry is crumbling. The community choose the ‘news’, and that just what the community want to see.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike.