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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is where we go for breaking news and to connect with journalists, policymakers and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 367
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167
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5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. Print publishers, particularly magazines, have a powerful draw that they can use to their advantage: people love to see their name in print.

News 199
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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications. At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is where we go for breaking news and to connect with journalists, businesses and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 195
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How STIL Grew an Instagram Community of Over 30K Followers

Later

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Fast forward six years, and Marissa has built a successful business that’s been featured in publications like Fast Company and US Magazine, and has an engaged digital community. .

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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is where we go for breaking news and to connect with journalists, policymakers and politicians. Magazine reading time down 77.5 Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199