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Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? click for full size.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies.

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cybersoc.com: 3 types of blog: closed, conduit and participant in the conversation

Buzz Marketing for Technology

online community. Renjith on Cybersociology Magazine - relaunch? Your final community category is quite interesting, but one I unfortunately haven not seen much in practice (yet). Robin was also previously an Executive Producer at Granada (ITV) and Communities Evangelist at Talkcast (mobile). technorati.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. No need for the traditional media to be the conduit of communication.

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The Bamboo Project Blog

Buzz Marketing for Technology

Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate stimulate peer-to-peer learning and ideation, as well as facilitate communities of practice in which organizations can leverage the collective knowledge of their employees."

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

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