Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JANUARY 21, 2014

“Earned media” has become a bit of a buzzword in the internet marketing community lately, but it’s easy to forget that earned media existed long before the internet in the form of media coverage. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. This study looked at both.

Study 167

Study Social Media Forums Case Study 167

Viper Chill

AUGUST 25, 2011

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

How To 79

How To Influencer Technorati Forums 79