My Interview with Restaurant Business Magazine

Justin Levy

During BlogWorld Expo 2010 , my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse.

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

Get Open Community on Audible

SocialFish

Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day

Convince & Convert

The descriptors are so humorous that a custom hashtag could have been developed with a call to action in the days leading up to Tax Day to bring their community into the fun. File this one under, “oh no they didn’t!”.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? But first, if you’re new to Instagram, this deck might be helpful: The Ultimate Guide To Instagram Marketing from Ross Simmonds.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Magazine reading time down 77.5

How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. Jake Jacobson, Garmin @jakesjournal.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. And registrations are important for identity in online communities. Walled Garden vs Gated Community (1).

#measurePR Recaps: March-May 2018

Waxing UnLyrical

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need.

Content Marketing Is Nothing New

Janet Fouts

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! And what about John Deere coming up with a customer-focused magazine in 1895?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . By incorporating influencer marketing into your strategy!

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which content marketing tactics and formats are gaining or losing favor? B2B Marketing Insider ).

We Are Not (That) Social Media

Twist Image

The anchor quote from that book was, "markets are conversations." Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation? And, to truly get any results of marketing efficacy, you have to embrace the fact that social media is now a paid media channel. I did not have faith that a true community or conversation was actually taking place. community. magazine.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

Slimy Sales And Marketing Tactics

Twist Image

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. This is why I Blog, Podcast, write books, speak at events, pen columns for newspapers and magazines, join industry associations and do a lot of community work/outreach.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? It is not a magic marketing bullet by any means. Email Marketing.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Influencer marketing.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards.

The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. Going further back in time, I was still in my teens and I wanted to publish my own music magazine. The market already had leaders (think Rolling Stone , Spin , Circus , etc.). After countless attempts, a publisher at a magazine that focused on cottage living spent some time breaking the business down for me. community.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian).

The Changing State Of Blogs

Twist Image

Some of them looked less like personal online journals, and more like quick moving and frequently updated digital versions of magazines and newspapers (think Huffington Post and Mashable ). It was the ability for readers/community members to "subscribe" to a blog feed. community. digital marketing agency. digital marketing blog. magazine. marketing. marketing blog. Are blogs dead? Why is this question being debated so much lately?

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This Week’s Association Membership & Marketing Jobs

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

11 Content Marketing Tools To Promote Your Blog

SocialFish

—————— Effectively promoting content is often the most challenging variable in the content marketing craze. It reads like an online magazine and is updated by community members constantly. You know how I love posts about content curation tools.

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Lessons From 14 Years With Six Pixels Of Separation

Twist Image

that's a looooonnnnggg time to be publishing articles, podcasts, sharing links and trying to build a community and audience around the intersection of brands, consumers and technology. Books, magazines, blogs and more. I was recently on stage at Content Marketing World in Cleveland. community. content marketing. content marketing world. digital marketing. digital marketing agency. digital marketing blog. magazine. marketing.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Referral marketing.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Online Communities.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. In the screenshot above, control is shifted to everyone and empowers your community members.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Using digital platforms successfully to build community, relationships, and trust is an iterative process. Beware the hidden dangers of social media. Social media is all the rage.

What Advice Would You Give Yourself As An Industry Rookie Given What You Know Today?

Twist Image

I believe in life balance - which is a combination of family, friends, work and community. I started publishing magazines and figured I would go back to school if it didn't work out. " I read a lot of Blogs from people who are either just out of university or from people who have a handful of years of professional Marketing experience. community. magazines. marketing.

Lessons In Starting Over

Twist Image

Yes, a podcast that is similar to the one that I do at Six Pixels of Separation - The Mirum Podcast , but the in-depth conversations are not with business leaders and marketing experts. Personally, I was curious to see how these conversation would flow considering that I spent a large part of the late eighties and nineties interviewing hundreds of musicians for a myriad of print magazines. Bass players are a uniquely close community. community. digital marketing blog.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals?

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

Traditional Marketing Strategies And Small Online Businesses

Small Business Mavericks

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. When it comes to marketing, many of the good old-fashioned strategies still work. Traditional marketing has a proven track record for non-Internet-based businesses, however, they don’t own these strategies and the rules that apply to those small businesses also apply to online businesses.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. No other marketing techniques will do.

10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Is there anything better than a real-life content marketing success story? These questions, and many more, were answered in the following case studies from leading marketing agencies. Pace: Four Seasons Magazine. Trew Marketing: Bustec.