yMarketingMatters

JUNE 20, 2014

Measuring social media success and ROI for your business isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business. Community Growth & Sustainability. Community Growth & Sustainability. Here are the top ones: 1. Engagement, Shares, Comments.

Small Business 263

Small Business Social Media How To ROI 263

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203

Lurker Klout Policies Consultant 203

Pam Moore

FEBRUARY 24, 2018

They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand.

Feed 167

Feed Feedly Metrics News 167

Diva Marketing Blog

APRIL 9, 2009

Des is co-author of LinkedIn for Recruiting, now in its second edition and an e-book for small businesses, 7 Step Business Blog, recently translated into Mandarin Chinese. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.

WordFrame 45

WordFrame Social Media Web 2.0 Lurker 45

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. link] [link] Kirsten Khire #7 – lurkers or inactive accts? Lots of lurkers. Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

SEPTEMBER 27, 2021

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Newsletter distribution platform MailChimp has a podcast that spotlights small business owners. Hold a Q&A.

Products 145

Products Social Media Brands Meme 145

Webbiquity SMM

AUGUST 16, 2010

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. Michiel Gaasterland shares his collected list of 500+ case studies, from small businesses to global brands around the globe. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200