Remove Communities Remove Lurker Remove Metrics Remove Social Networking
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark also highlights that engagement is a key metric. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. WHY should your audience care that you are on Facebook or any other social network?

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. Changing interactions, changing metrics. So those were part of your core suite of metrics. Then social really started coming into its own.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. This is usually the majority of your audience.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.