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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Acquired by. Jive Software. January 2010. April 2010.

Sysomos 334
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Are they trying to streamline communication between business units or geographies? Technology will not change an organization’s culture.

Jive 146
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That mission, to add value to the communities they reach, is the heart beat of social. I'd buy a book from him.