Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 122

Social Media Survey Education Team 122

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” LinkedIn is, of course, the top social media platform for B2B marketers. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

Research 257

Research Report Social Media CPM 257

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

Waxing UnLyrical

APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

Research 200

Research Tweetdeck Survey Banking 200

Buffer Social

APRIL 13, 2023

Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 96

Survey Marketing Social Media Management Badge 96

Webbiquity SMM

JANUARY 23, 2024

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data. Connect with him through Twitter or LinkedIn.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 106

ROI Influencer Marketing Survey 106

Socially Sorted

SEPTEMBER 23, 2016

Is it time to Survey your audience? In this post, I share 19 Ways to Survey Your Audience … so you can Crush it with Content that catches attention and converts! You forgot to survey your audience. So here are 21 Ways to Survey Your Audience. Survey Your Audience via Social Media. Meerkats by Shutterstock.

Survey 40

Survey Content FAQ Groups 40

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. The micro influencer is often more motivated to share knowledge and relevant information with their community. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

Influencer 237

Influencer Authentication Survey ROI 237

SocMed Sean

JANUARY 21, 2019

Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. Try identifying and following their employees on networks like Twitter and LinkedIn. Want to know when they launch a new product?

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. This presence isn’t strictly limited to branding and consumer-targeted pages, however. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence.

Company 124

Company B2B Loyalty Survey 124

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Zoë Sugg (@zoesugg) Build a community Create a place where your target audience can gather online and connect with like-minded people. Online communities, like forums and private groups, strengthen your audience’s connection to your brand through the people they meet in the communities.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sherrilynne Starkie

MARCH 11, 2013

Unlike other forms of research such as surveys and interviews, focus groups allow for complex answers and in-depth exploration of the reasons for the group’s preferences or feelings. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Microsoft 281

Webbiquity SMM

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). The CMO Survey ). B2B product marketing budgets are expected to increase on average 3.1% billion in 2014. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Find diehard fans on Twitter, Facebook and LinkedIn. Enlist them for your brand.

Social Media 198

Social Media Jive ROI Press Release 198

Laurel Papworth

APRIL 25, 2021

Instagram Reels and surveys, Pinterest and Shopify, Twitter and #StopAsianHate (impact of media and politicians on hate groups), TikTok employs an Influencer for 3 months Influencer campaign and other stuff. and their Shopify store Debate on declarative surveys vs behavioural analysis? Facebook “asks” us for feedback.

News 52

News Social Media Instagram Survey 52

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. Why: Mike Allton explains how conducting a survey on your blog allows you to get to know your readers and can help you generate future content that they will find interesting and helpful. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

Tips 196

Tips Wikimedia Survey Exercises 196

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Intermediate (social media posting, content creation, and community management): $50-$100/hr. Source: LinkedIn. According to LinkedIn , the median salary for a social media manager in the United States with 1-5 years of experience is $41,900. Number of platforms.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Buffer Social

NOVEMBER 1, 2022

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. ” Community can also be found through more traditional business groups. ” She looks not only to her community of other entrepreneurs but also to her customers.

Small Business 76

Small Business System Examples Policies 76

Waxing UnLyrical

APRIL 12, 2013

Someone doing a survey? Then she asked if I would participate in some kind of survey they were doing of travelers. Then she asked if I would participate in some kind of survey they were doing of travelers. Do they allow that, giving random survey people access to boarding areas? Who was she? A scam artist?

Social Media 225

Social Media Survey Hotels Travel 225

Buffer Social

NOVEMBER 17, 2021

This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. How do they feel about certain topics?

Small Business 91

Small Business Social Media Tips Content 91

Waxing UnLyrical

JUNE 28, 2013

On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

CSR 258

CSR Survey Consultant Loyalty 258

Sprout Social

DECEMBER 6, 2023

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers.

B2B 118

B2B Influencer Brands Marketing 118

Waxing UnLyrical

MAY 21, 2013

I didn’t want to do anything as formal as a survey, but I would really appreciate it if you would leave your responses in the comments section, so that we can make sure WUL continues to be a forum that challenges you intellectually, stimulates you emotionally, and makes you comfortable enough to kick off your shoes and stay a while.

Survey 209

Survey Consultant Forums Blogger 209

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. In a year where everything changed, it’s no surprise that consumers have too. Engage with them!

Social Media 107

Social Media Survey Advertising Review 107

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Building chatbots Chatbots are a compelling AI use case in marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

JUNE 28, 2023

A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. We learned a lot from taking a new approach and hopefully, you can learn from our strategic wins–and mistakes.

Strategy 107

Strategy Metrics Team Social Media 107