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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Brief reviews of top social apps for the iPhone including Flipboard —which “takes the activity from your social networks—Facebook, Twitter, Instagram and plenty of others are supported —and presents it in an attractive magazine-style layout…This app is must-have on all iPads”— Gowalla and Spout.

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