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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Want to learn more about building a community and engaging your audience? Sign up for one of our upcoming social media conferences.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

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7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

Users have grown distrustful of influencers and fake followers , relying instead on immediate friends, family, and acquaintances on social media, as well as traditional journalism outlets. It will be important to invest in transparency, community building and creating personalized interactions. Looking for more?!

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Interview with SMSsummit Speaker Deanna Stevens, Kent State University

Social Media Strategies Summit

Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please briefly describe the structure of your team.

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10 TikTok Ideas You Can Post Today (and Months to Come!)

Later

While being creative on TikTok and hopping on new trends is a great strategy, creating evergreen content is a surefire way to keep your community engaged and get more followers. . When brainstorming, reflect on the values you want to communicate, your mission, and what you think will resonate with viewers. pastel skies – Rook1e.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”.

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